Recently, my friend Tami gave me a Sprout Watch as a gift. These watches have such an interesting story. The employees of a watch company got together and asked themselves how can we make a greener watch? After two years of research and development, Sprout was born from this simple question and their entrepreneurial spirit. These watches are made from corn resin. According to their website – The shelf life of corn resin is similar to synthetic plastics. It will not break down during regular wear and use. In a compost environment, corn resin is 99% biodegradable to carbon dioxide and water within 365 days. Since its made from corn, it comes from a renewable resource. Conventional plastics use an estimated 200,000 barrels of oil a day in the United States alone but because corn resin is bio-based, it therefore uses no oil resources in production. Pretty cool right?! Sprout also makes sure that each of the other materials used in their watches are eco-friendly, you can find out more about them here.
Sprout is also involved in the innovative 1% for the Planet Program, as well as various other green initiatives. The company strives to make the best watches possible while being as environmentally friendly as possible. Imagine if every company took this approach – to make the best product possible while remaining as earth-friendly as possible. It begs the question – Why don’t they?